5 — Educate & Communicate

Inform. Engage. Motivate. Utilize your communication mechanisms to increase understanding of hunger & community food needs and explain how Operation Feed benefits local families. And be sure to ask everyone to give--the #1 reason individuals do not donate is because they are not asked.

Educating Your Associates

Action!Pre-packaged messaging resources make it easy for you to personalize hunger and show how
Operation Feed impacts real families.
Idea!Choose themes that resonate best with the culture of your organization (see below).
Idea!Each comes with a variety of options for delivering the message--video, info graphics, photo stories,presentation slides, and statistics/quotes.
Idea!View & download elements easily via the Communication Resources matrix below.
Idea!Use them in a variety of ways: group meetings, email communications, Intranet
postings, lunch & learns, newsletter articles, voice mail blasts, & more. Be creative!

Create a Communication Plan

Action!Build communication elements into your campaign calendar.
Action!Ask leadership to send a Welcome Letter announcing the start of the campaign.
Action!Send an Online Donation Appeal asking every associate to give.
Action!Use a Sample Email as the frame for sharing an info graphic or photo story.
Action!Engage management-level and above associates through a Leadership Giving Appeal.
Action!Take advantage of group meeting to deliver the Operation Feed Overview Presentation or screen a video.
Action!Communicate campaign progress regularly with associates to build momentum of your drive.

Additional Opportunities

Capture images of your activities for our Photo Contest.
Action!Engage with the Foodbank on Social Media (put us in contact with the one who posts to your
organization's Facebook/Twitter).
Action!Forward Education & Events emails (~6-8 editions/year) to your associates, or add them to the
distribution list.
Action!Encourage your team to support Operation Feed's community-wide events (info & printable flyers):
► Cakes for a Cause (Thursday, April 17),
► "Stamp Out Hunger" Food Drive (Saturday, May 10),
► FOODFIGHT Community Restaurant Dine-Out Day (Wednesday, June 25).
Action!Bring in a group to Mid-Ohio Foodbank for a tour or volunteer shift. Seeing first-hand the work we do
together is very powerful! Or, invite a Foodbank representative out to personally thank associates!

 

Communication Resources

Print Materials

MESSAGING THREADS

Legend for Messaging Threads and Communications


EFFICIENCY / IMPACT
Understand how the Foodbank leverages financial contributions to make the most efficient, biggest possible philanthropic impact.
► The Foodbank's average cost per pound for donated produce — for picking, packing, transportation and distribution—is just $.17, compared with $.60 to acquire non-perishable items.
"For every dollar you donate, we're able to distribute three meals. You can't get that kind of deal anywhere else, and it really is an opportunity to have your dollar stretch. When you think about three meals, you're feeding a person for a day."
– Matt Habash, President/CEO of Mid-Ohio Foodbank
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   PowerPoint  Word Document


ECONOMIC REALITY
See the reality our struggling neighbors face as they make difficult household budget choices.
► 57% of the people served at local pantries report having to choose between food and utilities.
► 43% report having to choose between paying their rent or mortgage and buying food.
"Take the price of pasta and bread, and compare it to the price of fresh fruits and vegetables. Which one can you afford? Which one is going to fill you up the most for what you can afford? It's a reality, not an excuse. It IS a reality."
– Pauline Howell, Area Pantry Visitor
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 PowerPoint  Word Document


FRESH FOODS
Show how fresh produce distribution and nutrition/meal planning benefit the families and individuals Mid-Ohio Foodbank serves.
► 3-6 billion pounds of fresh produce goes to waste in the U.S. every year – a great source of healthy, nutritious food! Operation Feed dollars allow the Foodbank to acquire this produce for just the cost of picking, packing & transportation.
"I changed my sons eating habits up a lot just by cooking with vegetables in the crockpot. He's not as restless as he used to be. He's an ADHD kid, and he's totally changed just by eating fruits and vegetables."
– Rocita Turner, Pantry Visitor & Crockpot Class Graduate
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HEALTH & WELLNESS
Connect the problem of hunger with corporate wellness initiatives to highlight how Operation Feed affects our broader community around health, diabetes prevention, and food insecurity.
► The Foodbank offers classes on how to prepare foods & supports a variety of wellness initiatives in the community. Participants in the Crock Pot Cooking Class showed a meaningful increase in the amount of fruits and/or vegetables they eat.
 "A lot of times in health care, food security is not necessarily something that's considered. So for the health care provider to understand that someone who has diabetes, once they leave the hospital or clinic, needs to know the next step."
– Dr. Amy Headings, Director of Nutrition at Mid-Ohio Foodbank
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HIDDEN TRUTHS CAMPAIGN



Hunger transcends boundaries of urban or suburban, young or old, working or unemployed – anyone can be hungry, beyond what we see on the surface. This video and set of accompanying photo stories help viewers understand the realities of those facing hunger.