The Details:

Each year, hundreds of local businesses, schools and civic groups join forces through a community-wide effort, collecting food and funds to ensure that no one in our community has to face hunger. The central theme of 2010’s drive is, “When Everyone Does a Little, the Foodbank Can Do a Lot!”

Mid-Ohio Foodbank needs your help in demonstrating the power of collaborative action to fight hunger in our community. We are looking for a 2 - 2 ½-minute video that inspires local organizations to raise meals for Operation Feed. Mid-Ohio Foodbank wants to know: Why should a local organization join the fight against hunger through participation in Operation Feed?

Nationwide will provide a donation of $125 to Mid-Ohio Foodbank on behalf of the contestant from each category who submits the most effective video response. Submissions may be shared via social media channels during the 2010 drive. Finalists will be screened at the Campaign finale event in front of representatives from hundreds of local organizations, including some of the region’s most prominent companies and civic groups. The winning videos will also be used as a part of marketing efforts for the 2011 community-wide Campaign.

To enter, you must have access to a video camera; present an engaging story that is upbeat, educational, and motivational; and have a YouTube account to upload your video as a response to “Rally To Tally! Operation Feed 2010” on Mid-Ohio Foodbank’s YouTube channel.

The 2010 Operation Feed Campaign concludes on June 30, and contestants will have two additional weeks to finalize their videos. All submissions must be received July 31, 2010. Campaign representatives will select finalists in three categories Student, Business or Organization, and Professional/Agency. Finalists will be screened at the Campaign finale (planned for late summer/early fall), with winners to be announced at the event.

How to Enter:

If you think you can inspire a local organization to join the fight against hunger through Operation Feed:

• Download our Operation Feed images.
• Create a 2 - 2 ½-minute video incorporating the images and theme, “When Everyone Does a Little, the Foodbank Can Do a Lot!” Bonus points are awarded for videos that put a personal spin on confronting the issues of hunger, appeal to a wide audience and are compatible with existing Operation Feed messaging and the Mid-Ohio Foodbank brand.
• Post a YouTube video response (your entry) to “Rally To Tally! Operation Feed 2010” video (click inside the comment box under the video, and an "Attach a video" link will appear at the right).
• Get connected with Mid-Ohio Foodbank:
  • subscribe to the YouTube channel
  • become a Facebook fan
  • follow us on Twitter